Working in conjunction with creative agency Anyways creative, we transformed the conceptual sales area at London’s flagship Uniqlo store. With a challenging concept to show customers how Uniqlo’s AIRism looks and feels .
Utilising a range of production methods and materials, we created fun displays using air to generate movement. Fans within acrylic display cases provided airflow to spin pinwheels, race balls around and inflate parachutes. Four large enclosures were also built with large fans which appear to be floating in mid air. These fans circulate a powerful gust in which balloons playfully dance in the air representing air molecules.
Each enclosure has individual lightboxes and laser cut clear acrylic face to enhance the visual impact.
The concept was also used in the stores entrance window . With four fans again set in to acrylic and balloons floating and rotating around freely .